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  • DMA 2012 "Take a bite out of the big apple"
    Direct Mail invitation promoting Post Danmark's inspiration trip to New York, a couple of days ahead of the Direct Marketing Awards 2013.

    What's in the box:
    - 4-winged Invitation/program
    - American candy and chocolate

    Project manager: Ida Riviere Le Quement         2015 Art Direction, Graphic Design, Packaging
  • Write yourself into being... Write yourself into being - Strategisk selvfremstilling på sociale medier

    Front cover for a master's thesis on how young people use social media as a strategic self promotion tool. The concept I chose to go with, evolves around some of the key findings on how the target group use different social media apps for different promotion purposes.

    Authors: Freja Johansen & Liv Trojaborg
    University: Roskilde Universitet
    Master's degree: Cand. Kom.         2014 Art Direction, Editorial Design, Illustration
  • SKRIV BREVE, DER $ÆLGER 'SKRIV BREVE, DER $ÆLGER' - Teaser - Chapter 6
    (WRITE LETTERS, THAT $ELL)

    Author: Pernille Steensbech Lemée
    Project Manager: Katrine Bollmann

    A month In advance of the book launch of "SKRIV BREVE, DER $ÆLGER" , this teaser (direct mail) was sent to all who had pre-ordered the book. The teaser showcasing chapter 6, was made out to look like a proof copy of the book itself, giving the reader a look inside the making of the book.
         2012 Art Direction, Editorial Design, Graphic Design
  • SKRIV BREVE, DER $ÆLGER 'SKRIV BREVE, DER $ÆLGER' - Casebook
    (WRITE LETTERS, THAT $ELL)

    Author: Pernille Steensbech Lemée
    Project Manager: Katrine Bollmann

    The purpose of the book was to create an inspiring casebook covering the process and steps on how to create successful direct mails with high response rates. The book covers various aspects of the writing process, such as using rhetorical short cuts to grab the attention of the reader, storytelling and bridging the gap between different media. It also shows examples of graphic aids that stimulate the senses of the reader, such as scented varnish and 3D embossing.
    The last pages of the book show a check-list which you can also download onto you smartphone by scanning a QR-code.

    A month In advance of the book launch, a teaser (direct mail) was sent to all who had pre-ordered the book. The teaser showcasing chapter 6, was made out to look like a proof copy of the book itself, giving the reader a look inside the making of the book.

    Released: May, 2012
    ISBN: 978-87-89299-41-9         2012 Art Direction, Editorial Design, Graphic Design
  • Roland DG Academy (Copenhagen) Roland DG Academy (Copenhagen)     2011 Art Direction, Branding, Interior Design
  • Roland DG Academy (Allerød) Roland DG Academy (Allerød HQ)     2011 Art Direction, Branding, Interior Design
  • Roland DG Academy (Aalborg) Roland DG Academy (Aalborg)     2011 Art Direction, Branding, Interior Design
  • Gadgets.dk BA project for Gadgets.dk which included a revitalization of their brand alongside a complete redesign of their identity.     2011 Art Direction, Graphic Design
  • The World Is Metallic Inspirational Poster project for "DM i Skills" showcasing the possibilities of printing metallic colors with Roland DG's VS-640 printer     2011 Art Direction, Graphic Design, Typography
  • Logos A selection of various logos and logotypes.     2011 Art Direction, Branding, Graphic Design
  • Roland DG Christmas card I made this christmas card for Roland DG as well as a typographic script that was contur cut on a metallic vinyl. The Christmas card was printed on a metallic paper and UV varnish was put on the typographic part.     2011 Art Direction, Creative Direction, Typography
  • StreetFodbold Remisevænget Street Soccer project giving kids living in ghetto-like communities, an opportunity to meet new friends, be part of a team and stay out of trouble.     2011 Advertising, Graphic Design, Photo Manipulation
  • the Pharcyde font Font design experiment on making an ultra heavy script. I never finished the entire font though, - it's on the to-do-list.     2011 Art Direction, Typography
  • Kommune Kredit Corporate identity for Kommune Kredit     2011 Art Direction, Graphic Design
  • AIDS Fondet Poster project for the AIDS fund, combining poetry and illustration.     2011 Art Direction, Graphic Design, Illustration
  • Tango Totales Project for Tango Totales tango festival, targeting young people between 18-25 years within a limited budget.

    The project consisted of 3 GoCards and a ticket including a temporary tattoo as a fun gimmick.         2011 Art Direction, Creative Direction
  • 3 Sale campaign for telecommunication firm 3, including newspaper add, POS materials and vinyl stickers for store windows     2011 Advertising, Art Direction
  • Danmarks Akvarium Poster project for Denmarks Aquarium     2011 Advertising, Art Direction, Branding
  • Fresh Connection Store Identity and ex/interior design for Fresh Connection graffiti and Hip Hop store in Copenhagen     2011 Art Direction, Interior Design
  • Fresh Connection Advertising Add and flyer for Fresh Connection graffiti and Hip Hop Store     2011 Advertising, Art Direction, Creative Direction
  • Get Up magazine vol. 2 Get Up magazine vol. 2, 2005     2011 Graffiti, Art Direction
  • Cenius & Bach Cenius & Bach approached me for a concept around their new line of bracelets. Deadline was sharp, and it was a field I had little experience in. Never the less they had a concept they could present to Skagen 2 days later.     2011 Art Direction, Jewelry Design
  • Roland DG Sign Scandinavia 2008 Promotion materials for Roland DG's stand at Sign Scandinavia 2008. The goal was to get people to the stand by having a contest with a prize worth 1000€ in materials for a Roland printer or 3D product. The concept was focused around a 1000€ Roland coin which was implemented on flyers and posters. Also a physical "trophy" version of the coin was produced in copper using a MDX-540 milling machine.     2011 Art Direction, Exhibition Design
  • Roland DG Sign Scandinavia 2009 Exhibition design implementing Mark Rogalski's artwork as part of Roland DG's brand     2011 Art Direction, Creative Direction, Exhibition Design
  • A Natural History of Typography Awareness poster for lecture and workshop at the Graphic Arts Institute of Denmark     2011 Graphic Design, Typography
  • Ny Carlsberg Glyptotek Primarily a photography exercise combined with folder layout     2011 Art Direction, Photography
  • Guldspiren 2007 We submitted these two different adds in the competition. The mission was simply to get people to take a stand on whether or not to be an organ donor.     2011 Art Direction
  • TDC - Bredbånd-2-Go Short deadline school assignment to create ideas for a campaign for TDC's new WiFi on the go product. The result was a storytelling campaign based on a fusion between a narrative and contemporary universe. Storyboards for 1 main film and 2 follow ups were created as well as a quick draft on 2 adds.

    Payoff: Skab mere kontakt
    Story: Robinson Crusoe on the web         2011 Art Direction, Storyboarding, Storytelling
  • Sluk Lyset Danmark Collaboration project resulting in 4 viral videos for Sluk Lyset Danmark (WWF)
    Payoff: Det er OK at være en lyseslukker!         2011 Art Direction, Film, Motion Graphics
  • The Headhunter Viral marketing video for the Graphic Arts Institute of Denmark, promoting the clever heads that attend the school.     2011 Art Direction, Video Arts
  • Maskeraden Nimbus approached our class at the Graphic Arts Institute and asked us to create an opening sequence for an upcoming film. This was what my group came up with.     2011 Art Direction, Film, Motion Graphics
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All works © Wise One / Trym Johansen 2014.
Please do not reproduce without the expressed written consent of Trym Johansen.